Google Analytics declared illegal in the EU
This news has just broken.
Could have some interesting implications, even though the UK has left the EU, the UK has adopted the GDPR.
A good step for people currently using google analytics would be to swtich to something like Matomo (see link below) which is an alternative.
Take back control with Matomo – a powerful web analytics platform that gives you 100% data ownership.
Matomo is a privacy friendly alternative to Google analytics. Offering what looks like a good range of features with both free and paid for usage plans.
Easy web analytics. No tracking of personal data.
GoatCounter is an open source web analytics platform available as a hosted service (free for non-commercial use) or self-hosted app. It aims to offer easy to use and meaningful privacy-friendly web analytics as an alternative to Google Analytics
WHY IS THIS IMPORTANT?
With more and more websites tracking users, collecting vast amounts of data, more and more people are becoming aware of this, not liking what is happening and starting to make a stand.
With the GDPR in the UK/EU, failing to protect user data and privacy now carries huge financial penalties, as well as, of course, reputational damage.
Time to take back control. Time for business to respect user privacy and data protection.
- Do Not Track is a personalized documentary series about privacy and the web economy.
A FEW OTHERS
With a good choice of alternatives, there is now
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