Customizing E-Z-Go Golf Carts!
No matter what model you choose for your golf cart, there are so many options for you to personalize your cart with smart features and comforts. People are highly interested in customizing their vehicle with a number of advanced features so that it can be turned into a luxury vehicle. Even if you are using the cart in the course only or for personal needs around your neighborhood, you have the option of including a myriad of accessories to it to create a unique expression of fashion and style.
So many golfers today use their golf carts as the symbol of their pride and novelty. That is why they are ready to invest on their carts so that it comes with every luxurious feature that you can find in your car. Amongst different brands available in the market, E-Z-Go carts are one of the most popular and high quality carts that are owned by most people today. E-Z-Go carts are being customized with numerous features to add to their elegance and style. If you are a pride owner of an E-Z-Go cart, then here are some best tips on customizing your cart.
You can start the expression of customization by offering a good design or theme to your cart. According to your hobbies or field of interest, you can add themes of customization to your cart. If you are looking for creative assistance and new ideas that can help you in customizing your cart, then you can get informative suggestion from websites, store and catalogs that serve for this purpose. You can get so many accessories that are affordable and enhance the look of your cart. You can also customize your cart by custom painting. After checking whether all the body works or installation of all the necessary parts is done, you can plan for a custom painting with graphics and images. You can change the appeal of your cart by using chrome accents to your cart. Other luxury accessories are including custom music systems and radios, televisions, air conditioners and even internet. You can improve the suspension of the cart using lift kits.
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Painting Business Marketing Tips and Ideas!
Marketing is an important part of running a successful painting business. No matter how good you are at doing professional paint work, it won’t help you if you don’t have a marketing strategy in place to promote and sell the services that you offer.
In this article we look at how effective painting business marketing strategies can help your company get the painting jobs that you need on a regular basis. We also off ideas and tips on putting such a marketing plan together.
Branding Strategy
Right from the start you should set out to develop a brand. Give some thoughts to how you want to shape public perceptions of your business. A great name and logo design can give your brand visual representation but there is much more to it than that. A winning brand strategy is to have the right attitude and to adopt a business philosophy that will ensure that you slowly start to develop a good reputation. Strive to become known as a reliable company that always meets and exceeds customer expectations.
Painting Niche Markets
Before you can start to develop a marketing strategy you need to know exactly what painting services you intend on selling. Depending on the size of your local market and the number of competitors you may decide to specialize in one particular area or to be a ‘jack of all trades’.
The market can basically divided into two broad areas, exterior and interior painting. Exterior or outdoor painting work is usually easier to get as people are less likely to do it themselves due to the perceived danger of getting up on ladders. The great thing about outdoor painting work is that customers are usually less demanding then they are when you are painting surfaces inside their home. With outdoor painting you do have to consider safety to a much greater extent though, particularly for multi story buildings. You don’t even have to limit yourself to house painting as all kinds of buildings need painting from time to time.
Market Research
Do some thorough market research and identify all of the opportunities that are out there in the market. You also need to try to understand who your customers are likely to be and how you can market your service to them in a way that they will respond favorably. Put together some customer profiles and chat to a few typical customers to find out more from their prospective. Get into the customers shoes and try to understand what they are looking for in a painting company.
Networking Tips
One great way to pick up some regular jobs is to approach people who you think are in a position to be able to refer customers to you. Try to make relationships with property developers, interior decorators, real estate agents, home staging companies, property management firms and others who are out there in the market. Other networking options include joining a local builders association or the Chamber of Commerce.
Look for other well established service businesses that have large lists of clients and regular communication with them. You may find cleaning companies or lawn care businesses that will promote your service to their mailing list for a fee.
It can be great to have relationships with other painting contractors. While they are competitors in some sense of the word, they can also be helpful. If you specialize in different kinds of painting or you work in different parts of town then you may just be able to refer business to each other. If you are lucky there may be times when you have more work then you can handle. Being able to pass work on to other painters that you know are reliable will be good for your customers and good for them. They may also reciprocate and send work your way.
One great place to meet people is at home improvement stores. The painting section in Home Depot can be a gold mine if you are friendly and strike up some casual conversations. You will meet other contractors there and you may even meet a customer as well.
Advertising Campaigns
The obvious way for a new business to get in touch with prospective customers is through advertising. Test a variety of methods that will put you directly in touch with your target market. For more information see our article on Painting Business Advertising.
Marketing Materials
It helps if you have some marketing materials to show to prospective customers when you meet them for a consultation. Have some brochures made up or at least take a folder along with you with pictures of some of the jobs that you have completed in the past. Testimonials from previous customers also offer the prospect the kind of reassurance and ‘social proof’ that they want before they sign the dotted line.
What can you do if you have not completed any paint jobs yet or don’t have any suitable photos? One great tip is to purchase stock photography from an online retailer. Featuring pictures of beautiful paint jobs in your brochure or on your website is not fraudulent if you don’t make false claims about the depicted work being your own.
Fine Tune your Sales Process
To be a huge success in the painting business you do have to have someone on your team who is able to go out there and sell your services. There are many different sales strategies and techniques and they all have varying levels of success depending on the sales person and the prospect. Learn about some of the different approaches, test them out and then find out what works for you.
Don’t be intimidated by the idea that you have to sell. Sometimes if you just be yourself, stay positive and guide the customer through a pleasant conversation about how you can help them, that’s all it takes.
Try to up-sell customers on additional painting work. Once they have agreed to hire you to paint a certain area you can also start suggesting other areas of their house or property that could do with some paint work.
Ideas on Customer Service
In the painting business you have to be a good communicator as well as a good painter. It is necessary to take the time to understand every customers unique requirements. Always give them the best standard of service and make sure that they have open lines of communication with you. This should start right from the moment they get in contact with you to enquire about your services. Try to have someone answering your phone calls in person and if this is not possible then make sure that you return calls as soon as possible.
Marketing to Existing Customers
Once you have a customer and have completed some work on their home, that doesn’t have to be the end of your relationship with them. Build up a client list with notes about each property that you have painted. You can then contact them from time to time and offer to do any other painting work that they require.
There are many great guide books available online that will offer you additional ideas and strategies for your painting business marketing. If you study marketing in general you will find that most concepts relate to the painting industry and can be applied in your business.
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How to Estimate the Cost of a Paint Job!
A lot of painting contractors want to rush through this part of the painting process. If you miss something here, you can get hurt. It's actually fairly easy to estimate a paint job. I have seen contractors jot down a paint estimate on a piece of scrap paper, paper to ones like mine which are formally typed and itemized down into the individual elements of the job such as rooms, doors, windows and showing accurate counts of each item.
Some painters believe that it helps to win jobs, to act like a magician, walk through an estimate, and just pluck a number out of the air, based solely on their guess. Some paint customers might be impressed by this act. I think that a more accurate estimate is better for the painting contractor and for the customer. Probably someone might be impressed by this method, but to me it seems rather sloppy.
I always do a two part sales call. The first time I visit the customer is the measure call. I measure the paint job and I find out as much as I can about the customer as I can. I don't do any selling on the measure call. Ask questions, like “Have you ever worked with a contractor?” “How long have you been planning this work?” “How many estimates are you getting?” I then take my measurements to my office and prepare a formal type written estimate. The customer usually has an unusual reaction to my questions. It's as though they don't dream of a painting contractor asking questions like those.
When estimating the cost of a paint job, you need to keep records as to how long it takes for you to paint individual items such as a door, window, 100 square feet of wall or ceiling. Then when you go to your customer's home just count the items and you will have a good idea of the total time it would take to paint. You will have to add time for other miscellaneous things like setting up the job, prepping the job and cleanup.
You must know your own selling price and never price your estimates using the “going rate” or “market price.” These prices have no value to your business, and can hurt your painting business more than help it. Calculating your selling price is not difficult, but it is too long of a subject for this article.
I save the selling for the second call when I present the paint estimate. I make an appointment with all the buying parties. I never email, fax or mail my estimate. By taking control of the estimating and selling process you can win more bids and sell at prices higher than your competition.
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Mural Business: How to Find Customers!
One of the biggest obstacles in growing a successful mural business is finding customers. There is definitely a market for mural paintings, but even your ideal clients may not know they want a mural – yet!
The key is to show people the potential of (1) what you can create, (2) what the end result looks like and (3) ideas for interior and exterior facades that your market has not yet thought of. A mural of faux painting on a wall can be a great alternative to boring wallpaper, expensive artwork or the hassle of remodeling projects. But do potential buyers know this?
It is important to be at the right place at the right time. Find shoppers who are ready to make a change in their home or place of business – there is a marketplace of potential buyers waiting to be discovered.
1. Increase Your Exposure to Your Target Market
When people are making decisions about remodeling their homes or landscaping exteriors, they often visit home and garden shows to get ideas and advice. Give your business lots of exposure by being at these home and garden shows and interacting with these people.
Show samples of your work, including unique solutions that you can provide. Hold a drawing or giveaway and collect contact information from visitors so that you can follow-up, either with a newsletter or information on upcoming discounts or sales.
2. Demonstrate Your Skills Through Workshops
Host a free or paid workshop where you teach people to design their own murals or take on faux painting projects. People enjoy learning new skills and completing simple tasks. However, when it comes to enhancing the beauty or increasing the value of their homes, most hobbyists hire professionals to do the job.
Through workshops, you can show off your skills and knowledge and let potential customers get to know you in a casual setting. Your warm market has just increased to the number of people in your workshops plus the number of people they know whom they can refer to you.
You can announce your workshop for free by sending a short press release to your local newspaper or radio station. If your community has an annual class schedule, you can usually include your course listing and gain exposure to thousands of people in your area, and you may also be able to advertise your event at your local library.
3. Use the Internet to Find New Customers
More and more people are looking for local businesses online (in addition to or instead of the traditional yellow page book). Local search sources that are affordable and receive a large amount of traffic include Google Local, City Search and Super Pages. It is very cheap to advertise here, and sometimes free.
As long as you are marketing online, put together a website. For about $5/month, you can get your own painting business website that you can design yourself. This is a low-cost way to show off your work, share your knowledge and let potential customers learn about your mural business without the hassle of an uncomfortable sales pitch.
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5 Advertising Tips That Can Increase Your Painting Business Profits This Year Part 2!
Here in part 2 are more advertising tips in detail that can increase your profits this year.
1.) How To Put Your Painting Business Profits on Steroids – As a professional painter, I have had a couple different customers that are also in business literally get mad at me because I didn't use “their service”. Hey, I would have, but I didn't need it so why would I use it? What they really lack is an advertising system that will allow them to get all the business they can handle.
The old “you buy from me and I will buy from you” philosophy never made anyone rich. You simply need to find a formula that will get your products and/or services in front of as many “qualified prospects” as possible.
2.) Word-of-mouth – A Powerful Source of FREE Advertising – When it comes to advertising, a testimonial about how great your company and service is holds more clout than your finest salesmanship. As a painter I don't get asked for references much. But I do get jobs through word-of-mouth, which is basically the same thing.
Some painters may say you cannot rely on referrals alone, which is true. But I can tell you though that some referrals through others have gotten me some pretty high-end jobs.
3.) Who Is Your Target Market for Your Painting Business – you hear a lot about high-end painters getting cut by low-priced painters. Even today I asked someone what company was it that painted for them last. I asked “was it So-and-so company?” Their response was “NO WAY! His prices are way out there, nothing against Bob though.”
Now does Bob the painter react to such criticism and lower his high prices? No, because Bob knows WHO his target market is and he keeps advertising to as many of THEM as possible.
Whether you are a new painter with low prices, fall somewhere in between or are a larger company, there is a section of the painting market that is best suited to you.
4.) 3 Ways Treating Customers Well Can Get More Business – There are some hidden things that some painting business owners do and that most others don't do. Things as simple as...
a.) Sending out Christmas cards to their customers. It's a simple follow-up, which is powerful and keeps your company name in front of them.
b.) Rewarding Referrals – whenever a customer refers you to another customer who results in getting more business send the person who referred you a nice little thank you card. If it is a large job referral, send them a gift card to a nice restaurant or some other thing you know they would enjoy.
What if they got you a $5,000 job? Or thousands of dollars in work through their assorted circle of friends? Do you think that is worth a $100 gift card to a fancy restaurant or store? You bet it is.
c.) Send “thank you cards” at the end of jobs. Sending a small “Thank you for your business” shows professionalism, thankfulness and courtesy.
5.) How To Keep A Constant Flow of Leads – Would you like to keep a consistent flow of customer leads? It is said that in sales “one” is a lonely number. You may love your ONE method for getting sales leads for your painting business but what if it dries up? Having multiple ways of bringing in a constant flow of new customers gives you peace of mind.
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The Top 3 Things to Consider When Selecting a House Painting Contractor!
In a world where everything centers around time and money, it is no wonder that most people are interested in finding the most inexpensive painting contractor that also offers the fastest service. What could be better than a speedy and inexpensive house painting service, right?
Well, as I'm sure you have discovered with a house painting contractor by this point in your life, what sounds great in theory does not always have such a promising outcome.
To illustrate this point I have created a list of the top 3 things to consider when selecting a contractor to paint your home. In addition, I have listed with each tip, what the possible outcome might be if you do not pay attention to these details.
Are you ready?
Ok, class is now in session so pay close attention
1. To Cheap To Be True?
Let me ask you a question. Do you ever remember hearing the timeless old slogan “if it sounds too good to be true, it probably is.”? Well, I would be the first person to admit that I have always been the last person to give any mind to this slogan. However, when it comes to hiring a house painting contractor I have learned the hard way that this slogan holds a great deal of validity in this matter.
Why?
Well for a number of reasons, all of which I will not go into here; however, I will state the most important reason. Whether it be exterior house painting or interior, the process requires a great deal of time, focused attention to detail, and professional workmanship. It is simply impossible to do an A++ job in a very small time period. It takes patience from both parties; the contractor as well as the home owner.
When considering a contractor for the job, do not base your final decision on how cheap the person/company is. Rather, be leery of anyone offering a price to cheap to be true.
2. Unbelievable Deadline
In many areas in life, the faster you can get things done, the better. That being said, it is only natural that you would be hooked and reeled in by a painter who promises to have your entire home painted within a very short period of time.
Here is a rule of thumb for this topic. If it sounds like an unbelievable deadline, run away as fast as you can.
Though the house painting contractor may be able to meet his self-proclaimed deadline, you will likely have major problems down the line.
This is because the painter is probably cutting corners in order to meet this deadline. When a painter cuts necessary corners, you are the one who ultimately pays for it.
3. References, References, and More References
Any house painting contractor that is worthy of your business will have a very large list of satisfied customers. Furthermore, these customers should be so satisfied with the job they received that they are more than willing to be used as a reference.
What this means to you is that when you ask the prospective contractor for references they should not offer a moments hesitation to hand over some very quality references. In fact, most quality painters will not wait for you to ask for their references. They will be so confident with their abilities that they come right out and offer their list of satisfied customers to you for your inspection.
The point here is that if the person/company you are considering for the job has a traceable history of providing quality work, chances are you will also receive top notch service.
In conclusion, you should always use these top 3 items as a means of determining the worth of anybody bidding for your house painting job. If they smell fishy, throw them back; however, if they check out by these standards, you certainly have a great chance of scoring high quality work.
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5 Advertising Tips That Can Increase Your Painting Business Profits This Year Part 1!
Here are some advertising tips in detail that can help to increase your profits this year.
1.) How To Keep Profits Up – An amazing thing happens when you don't advertise – NOTHING! Many painting business owners have been affected by the economy over the last few years. But remember many fortunes were and are made during hard times.
2.) One Secret That EXPLODES Any Business – Do you have a product or service you love and are absolutely proud of? Do you have one that can make you a small fortune if only you could get more sales? Well, guess what, the one magic ingredient that will EXPLODE any business sales is ENTHUSIASM. An enthusiastic salesman beats a bored pro any day of the week hands down!
3.) Is Your Advertising Aggressiveness Held Back By Lack of Self-confidence? Hey, many of us that started a new painting business have had that fear. Unless you're are an experienced house painter you probably have shied away from the type of customers that you know can offer you maximum profits.
The other extreme is worrying about losing a painting bid and giving your work away. Confidence in your painting skills and advertising ability is the cure for this. The #1 rule in all business success is “readers are leaders”. Most businesses fail in their first year due to lack of knowledge. Get your painting knowledge and skills up and your confidence will go up as well.
4.) How To Get Better Results In Your Advertising This Year – Do you know what the number one thing is that holds a painting business back from making any real money? You may have guessed it. It is the ability to more effective in their advertising efforts.
If you want to get better results from your advertising this year why not try the power of repetition? If enough of the right people see your company's marketing message enough times, your company becomes more familiar to them. This familiarity makes you trustworthy in the prospect's eye.
5.) Advertising Success Secrets that Creates Sales – Creating TRUST and BELIEVABILITY between you and your potential customers is one of the best advertising secrets. Here is a short list of ways to create that believability and trust.
a. Testimonials – if you have a web site, add testimonials from satisfied customers on the front page.
b. Follow Ups – 50% of all sales people NEVER follow up on potential customers. And 50% of the rest that does never make any more than a 2nd contact. Following up (at least quarterly creates familiarity, which automatically builds trust and creates sales).
c. Communication – some people want to get more information from you. If you know what you are talking about it will be easy to answer their questions correctly and that builds confidence and trust between you and the prospect. If you cannot answer their question properly get back with them. The more you communicate with a qualified prospect, the more trust and familiarity is being generated.
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How to Start a Grass Painting Business!
Grass painting companies are popping up all over the country. However, there are many markets that have not been exposed to the lucrative business of lawn painting. Starting a grass painting business is relatively inexpensive, and with foreclosures still on the rise and home listings sitting on the market for a longer amount of time before being sold, the prospects for a successful grass painting business is plentiful.
What does it take to start a lawn painting business?
Grass painting is not a new service. In fact, lawn painting is common on professional sports fields and golf courses. Only recently however, have property owners begun to realize the advantages of green grass paint.
If you are interested in starting a grass painting business, here are a few pointers:
First, I would suggest determining if there is a market for a lawn painting business in your area. Not every part of the country will need this service, and some parts of the country may only need this service during certain seasons.
Next, you will want to consider if you have the right personality to be a business owner. You will need to be self motivated and be willing to do whatever it takes to build your business. If you are accustomed to working full-time and receiving a regular paycheck in exchange for taking directions from a supervisor, or if you are uncomfortable meeting new people and working outside, starting a green grass painting business may not be for you.
If you feel that starting a lawn painting business is a good fit for you, then you will need to create a business and marketing plan for your lawn painting business. Figure out your business and personal goals and incorporate them into your business plan. Literally, anybody who has a lawn could use your service so you will need to develop a marketing plan that will reach the largest number of potential customers as possible.
With economy being what it is these days, and many successful folks finding themselves out of work – with no warning – and no job prospects on the horizon, starting a new business might just be the answer for many jobseekers. Painting grass green is an inexpensive business to begin not to mention that the markets have not been fully saturated with such a business, so it is a good choice.
Are you interested in learning how to start a grass painting business? If so, check out my eBook.
In my book, you will learn:
How to formulate a business plan and how to reach your personal/professional goals;
What equipment you need, where to get the equipment, and how to use the equipment;
How to market your business, to include building a website, online marketing, search engine optimization, “on foot” marketing, how / where to purchase marketing materials, and who your likely customers are;
How to prepare estimates, where to get your information from, and how to deal with your customers (recommendations for payments, billing, etc.);
Common pitfalls and mistakes to avoid;
List of best resources with hyperlinks included so that you can click on the resource and be immediately directed to the recommended vendor, website building company, etc.
And much, much more!
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Your Painting Business Can Benefit From Customer References!
When a consumer is considering hiring a painting company they want to be sure they are getting the very best. They don't want to pay money for work that they aren't happy with. They also don't want to work with a company that has a reputation for being difficult and for not getting work done on time. You want to be sure the impression such customers get from your painting business are very positive in nature. One way to be able to do is with customer references.
It is only natural that those looking to hire your painting business are going to want to find out all they can about the jobs you have completed for other people. You may have some amazing testimonials from extremely happy customers out there. Ask for their permission to place their raving reviews on your website. You can even ask to post before and after pictures of the location where you did the work.
When you do get positive feedback from happy customers make sure you take the time to thank them for it. You can also ask them for permission to give out their name and phone number as a reference. This way when you have some skeptical customers out there trying to decide if you are the right painting business for their job or not you can persuade them. They can be given that contact information and find out for themselves all about what your painting business has to offer.
Never give out your customer contact information though if you don't have their approval first. Doing so will definitely backfire and make your painting business appear to be very unprofessional. Don't be afraid to ask for this privilege and most people will be willing to do what they can to help you out. If they do say no though you need to respect that decision.
A handful of quality references are definitely going to help secure more jobs for your painting business though. It can be exactly what potential customers need in order to make the decision to move forward with the commitment. If you don't provide references your competitors that offer them could get the job.
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Finding Facts About Paint Providers!
A painting company can offer a variety of services, but you need to know if they can take care of your project. Many of them do interior and exterior painting. They don't care if it is a small home, a large house, or a business that the work needs to be completed for. They are willing to take it on to meet the needs of every single customer.
Other painting company entities though only offer very specific services. This is often due to the limited skills they can offer, the type of work they prefer, and even the types of equipment the business owns. They want to be fair and stay within a framework that allows them to do an exceptional job for every single customer.
Internet Search
A simple way to learn about the various painting company businesses in your area is to do a search online. You can get their phone numbers, business address, and some of them have websites. Visiting their website can share with you when they started, some information about the owner, and even offer pictures of jobs completed. Such information is easy to obtain.
Ask Around
Since such work is very common, there is a good chance you know people who have hired a painting company recently. This could be family, friends, or people you work with. Perhaps you frequent a particular business and you love the recent paint job they received. Ask the owner who did the work for them and tell them how much you like it!
Check the BBB
What is the reputation of a given painting company? This information should be explored before you get in touch with them. Find out about customer complaints and if they have any complaints with the BBB. If you get indicators they don't offer the best work or they don't make customers happy, it wouldn't make sense to work with them.
If you find positive reviews about a painting company and they don't have a negative rating with the BBB, consider getting in touch with them. Ask a few questions so you get a feel of what they may be able to offer you. Tell them about the specific types of work you need done. If they do offer such services, schedule a consultation.
Talk to them
Have a list of questions ready when they show up for the consultation. In addition to giving you an estimate for the job, they should be able to give you information. Ask them if you can view pictures of work they have done for others. Ideally, you want to see before and after images. This allows you to see what the place looked like when they arrived and when they left after the job.
If they don't have such pictures with them at the consultation, ask if you can make a time to come see them or if they can bring them to you. They may offer to email them to you but they should comply without any hesitation. If they are dragging their feet to show you work, your risk factor goes up. They may be trying to hide the fact they don't have many jobs done.
The worst case scenario is they may not have good work to show you. Don't get suckered into agreeing to hire them for painting to be conducted if you haven't seen what they can do. It is far easier to find another provider than it is to have to struggle with getting poorly done paint work corrected because you hired the wrong painting company to do it for you.
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